Founded in 2012, M Squared is a human-centric real estate developer renowned for its integrated approach to modern living. Since its inception, the company has deliberately moved beyond conventional development models, focusing on blending functionality with aesthetics to introduce a distinctive residential experience to the Egyptian market.
M Squared carefully selects prime locations across Egypt to develop authentic residential communities and commercial destinations of exceptional quality. Each project aligns with the government’s vision for sustainable development and long-term growth, ensuring both investment value and lifestyle excellence.
Parent Company – Intro Holding
M Squared is the real estate arm of Intro Holding, a regionally recognized Egyptian conglomerate founded by Mamdouh Abbas. With over 40 years of diversified expertise, Intro Holding has built a strong global presence across four key sectors:
Energy
Technology
Real Estate
Retail
The group initially established its footprint through major investments in oil and gas, later evolving into a leading provider of low-emission renewable energy and technology-driven sustainable solutions in Egypt. Additionally, Intro Holding operates a robust retail portfolio that includes F&B, multi-channel retail platforms, and pharmaceutical ventures.
Through innovative financial strategies and advanced management solutions, Intro Holding continuously empowers its subsidiaries to achieve sustainable growth and operational excellence.
Sustainable Living Philosophy
M Squared reflects a deep commitment to enhancing human life through sustainable and forward-thinking developments.
What?
To foster a progressive lifestyle that promotes opportunity, well-being, and a positive environment by:
Supporting local talent
Encouraging sustainable living practices
Developing eco-friendly, green communities
Why?
To contribute to the transition toward circular economies and build environmentally conscious communities that prioritize long-term sustainability and green efficiency.
Core Values
Transcend
Deliver iconic developments that redefine the real estate landscape in Egypt.
Create
Design residential and commercial concepts that prioritize people while respecting nature.
Build
Develop thoughtfully planned spaces for modern communities to live, work, and thrive.
Top Management
Karim Malash – Chief Executive Officer
Ibrahim Sallam – VP & Chief Financial Officer
Sherif El Shinnawy – Chief Sales Officer
Ahmed Said – Chief Development Officer
Sara Sherif – Head of Marketing & Communication
Omar El Malt – Head of Procurement & Warehouses