About Home Town Developments
Founded in 2017, Home Town Developments has established itself as one of Egypt’s leading real estate developers, setting new standards of excellence through innovative design, premium quality, and fully integrated communities.
Driven by a community-focused vision, the company places exceptional quality, seamless integration, and architectural distinction at the core of every development. Under the leadership of Diaa El-Din Farag, a renowned pioneer in Egypt’s textile industry, Home Town began its journey with an exclusive portfolio of 30 contemporary residential buildings in prime locations across New Cairo’s Fifth Settlement.
Within a short period, the company successfully built a strong reputation in the Egyptian real estate market through its commitment to timely delivery, superior construction quality, and sophisticated architectural designs, earning the trust of homeowners and investors alike.
Recognizing the growing demand for sustainable and future-ready communities, Home Town became one of the early investors in Egypt’s New Administrative Capital in 2019, acquiring multiple mixed-use developments and contributing to the creation of a modern urban destination designed for the next generation.
Vision
To become one of the leading real estate developers in Egypt and the region, recognized for creating landmark destinations that embody contemporary elegance, exceptional quality, and fully integrated lifestyles while delivering outstanding investment value.
Mission
To develop exceptional destinations that enhance the quality of life of our clients through innovative, functional, and sustainable design concepts. Home Town is committed to timely delivery, integrated communities, and creating long-term value for customers, investors, and stakeholders.
Leadership Team
Diaa El-Din Farag
Chairman
“True development is not simply about constructing buildings; it is about creating timeless communities that positively impact people’s lives. Our vision is to maximize the art of architecture and redefine the future of Egypt’s real estate market through a fully integrated approach.”
Diaa El-Din Farag is the Chairman of Home Town Developments and the owner of Defcon Construction and 5 Prop Facility Management. He is also a founding partner of Main Marks Development.
Tarek Bahaa
Chief Executive Officer (CEO)
With more than 30 years of experience across Egypt, Africa, and the Gulf region, Tarek Bahaa is a highly accomplished real estate executive. Throughout his career, he has held several leadership positions in sales, marketing, business development, and large-scale project management.
As CEO of Home Town Developments, he leads the company’s expansion strategy, focusing on delivering high-quality projects, enhancing customer experience, and strengthening the company’s market position through innovation and sustainable growth.
Karim Abdin
Chief Commercial Officer (CCO)
Karim Abdin brings over 15 years of experience in the real estate sector and possesses advanced academic and professional expertise from the American University in Cairo.
He specializes in developing successful commercial strategies, building strong business relationships, and driving outstanding performance. His forward-thinking approach and commitment to innovation enable Home Town to capitalize on emerging opportunities and achieve long-term commercial success.
Home Town Business Ecosystem
Defcon Construction
Established in 2017, Defcon Construction serves as the construction arm of Home Town Developments. The company began its journey with the landmark Lafayette project and has since become a trusted contractor for major developments, delivering projects with the highest standards of quality and efficiency.
5 Prop Facility Management
Launched in 2023, 5 Prop is Home Town’s dedicated facility management company. It oversees the operation and maintenance of several flagship developments, including Lafayette, Zahapark, and Udora, ensuring long-term operational excellence and exceptional customer satisfaction.
Partners of Success
Home Town collaborates with leading local and international brands to create vibrant mixed-use destinations that deliver world-class experiences, including:
• International retail brands and premium shopping experiences
• Diverse dining destinations catering to every taste and lifestyle
• Entertainment and leisure attractions for all age groups
• Wellness, fitness, and recreational facilities
• Integrated commercial and lifestyle hubs designed to enhance everyday living
Through innovation, quality, and strategic partnerships, Home Town Developments continues to shape modern communities and contribute to the future of Egypt’s real estate landscape.